M2-3+Girls+with+Guns,+Boys+with+Blow+dryers

** Products are advertised towards a particular target audience, often a specific gender. In the case of toys, there are even aisles of toys in shops listed as “girls’ toys” or “boys’ toys” and this follows the gender stereotypes of blue boys’ toys and pink girls’ toys. Many parents are now campaigning for gender-neutral toys (toys that are designed for both boys and girls) and many toy manufacturers are redesigning their products, shops and marketing.
 * Contexttoc

=** Challenge **= You are going to use technology to create an advert that goes against gender stereotypes. You need to present a typically “male” or “female” object in a way that appeals to both genders and design and make the advert for your chosen audience. You can choose the media of your advert, it can be a poster, movie, podcast, multimedia presentation, glogster, social media campaign etc. The advert needs to appeal to both genders, be interesting and engaging for your audience and there needs to be a wide variety of presentation methods in the class. You should only use original or copyright free material.

=** Area of Interaction **= Health and Social – we are looking at an issue that affects society.

=** Learner Profile focus **= Our learner profile focus for this unit is ‘balanced’. Add a paragraph on your document to show how you think you will be balanced in this unit.

=** Inter-disciplinary Links **= This are no inter-disciplinary links to this unit, however, it does build upon your English skills.