M2-3+Girls+with+Guns,+Boys+with+Blow+dryers+Investigate

toc **INVESTIGATE: DUE**

Explore these links Group A: (image from: http://www.trendsactive.com/#!/news/gender-stereotypes/)
 * Gender Identity **

Group B: (image from:)

Read one of these articles and share with your group what you find: Article A, Article B, Article C

Compare these two examples of toy catalogues: Denmark Sweden

What do you think to this new product? Read the article, watch the video and add your thoughts to the padlet below:

media type="custom" key="24518944"

Think of questions you want to ask your target audience. Create a questionnaire or survey. Show me and then when it is approved ask your target audience. Ideas could include: what toys do you like to play with? Can boys and girls play with the same toys? What is your favourite colour?: =media type="custom" key="24516068"=
 * Questionnaire / Survey / Interview **

=** Overview **= Write a paragraph to summarise:
 * 1) what product you will create
 * 2) why you will create it
 * 3) who it is aimed at

For example a good overview (design brief) might look like this:

"Teenagers have very busy lives. School, family and social activities mean that being punctual is very important.

I will design and make a wall clock that will be appealing for teenage girls. It will be a modern design and will be suitable for a teenage girl's bedroom. Because the design will appeal to teenage girls, them they will be more likely to look at it, read the time and therefore not be late.

 // Taken from http//:myp-tech.wikispaces.com //

=** Explaining the challenge - posing the problem **= Complete the ‘explaining the challenge’ form. You need to explain why the gender neutral adverts are a relevant problem, who are the stakeholders.

As you complete your research, make sure you record your sources correctly.
 * Sources **



=** Design Specification **= Once you have completed your research, make sure you record your sources correctly.

Here are the assessment criteria for this unit.
 * Assessment Criteria **